Jay Leno takes a jab at Bristol business

A liquor store in Bristol got some free publicity this month when Jay Leno, whose television show airs nightly on NBC, showcased one of its commercials in his “Bad Ads” segment.
Crazy Bruce’s Liquors’ 30-second spot was featured along with crummy commercials from political candidates and other enterprises across the country.
The spot itself features a man singing – badly -- about the store’s products to the tune of “The Beer Barrel Polka.”
Leno said the liquor store commercial appeared to feature “a small business owner who may have been sampling his own wares.”
The store, which has locations in Bristol and West Hartford, apparently didn’t mind much.
Crazy’s Bruce’s website proudly features the spot under the headline “Home of the world’s worst commercial.”
It has links to both the commercial and to Leno’s jab at the spot.
It even has a poll asking people whether they think it’s the world’s worst commercial. As of Wednesday afternoon, only one in four agreed that it was.
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Contact Steve Collins at scollins@bristolpress.com