Replacing the ad hoc panel that led the effort to create the "Bristol - All Heart" campaign will make it possible for the city to ensure that somebody's keeping close tabs on marketing opportunities.
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
October 16, 2014
Marketing panel set up for Bristol
Replacing the ad hoc panel that led the effort to create the "Bristol - All Heart" campaign will make it possible for the city to ensure that somebody's keeping close tabs on marketing opportunities.
June 24, 2014
City's new marketing report available online
June 13, 2014
City plans a June 25 meeting focused on new branding proposal
 |
| Possible advertising uses for proposed logo. |
City marketing officials plan to roll
out a proposed logo for Bristol during the centennial celebration of Muzzy
Field next month.
The brand, developed during the past
two years, includes the tagline “All Heart” in a bid to capture the city’s
grit, determination and can-do spirit as well as its community spirit.
City councilors haven’t yet given
their stamp of approval to the concept and Mayor Ken Cockayne has said some
tweaking may be needed. “Modifications can come,” the mayor said.
Councilors plan a special meeting on
Wednesday, June 25 to review the issue in depth. Click here for the full story.
Here's the explanation from Northstar's report of the "All Heart" tagline:
Here's the explanation from Northstar's report of the "All Heart" tagline:
Heart. You either have it . . . or you don’t. That indefinable characteristic that is so often the difference between quitting and carrying on. Failing and succeeding. Being good and being great. It is the determination that allows an entrepreneur to launch a business despite obstacles. The compassion that propels volunteers to give and then give some more. The vision that unites the citizens of a city around a brighter tomorrow.
Bottom line, incredible accomplishments often come down to one key characteristic: Heart.
Here in Bristol, heart is the engine that pumps passion into everything we do. We may not always be the biggest or the strongest, but we’re always the hardest working, the most resilient, the most resourceful and generous. We just have the heart to get things done.
Maybe that’s why businesses are so attracted to Bristol. Because in addition to being affordable and accessible, with an abundant and highly skilled workforce, Bristol has an incomparable work ethic. Known as a manufacturing hub, some of the nation’s most successful companies from world-famous ESPN to the Barnes Group got their starts right here at home. And smaller companies and businesses thrive in an environment where ideas are appreciated and personal attention and resources are available in equal measure. In fact, the symbol of business success in Bristol can be traced in the triumph of the new Barley Vine Gastropub. Wanting to be part
of the renaissance taking place in this city, the owners refurbished downtown’s oldest building and poured their passion into developing a business that will be the heartbeat for arts, culture, events and music downtown.
Ask the people of Bristol what they value most about their hometown and many will point to the heartfelt generosity of neighbors. You can see this compassion in our willingness to lend a helping hand no matter what. We take care of each other, because that’s the way it should be. And the results are nothing short of miraculous. Like three people devoted to making the Bristol Boys & Girls Club one of the finest in the nation, leading a campaign to raise $10 million dollars. Thanks to a new facility and innovative programming kids headed for the streets have ended up in college . . . even graduate school. And many of them are coming back home after graduation to continue the good work. Because that’s the thing about the big hearts in Bristol, people keep on paying that generosity forward.
In fact, if you have the heart to make a difference in Bristol, the path and the opportunity are clear. The owner of Nuchies Italian restaurant in Forestville discovered this when he partnered with the Forestville Association to beautify the area around his business. With energy, enthusiasm, a broom and some flowers he turned his corner of the community into a place he can be proud of. And that kind of passion is being invested in other neighborhoods throughout the city from Bristol Rising to West End to Federal Hill.
Of course, Bristol’s passion applies to more than just work. Not surprisingly, we play with a lot of heart too. Residents regularly attend youth sporting events whether they have a child in the game or not. Warm summer afternoons at Lake Compounce offer up defining childhood memories for people from all over the region. While museums and memorials including the flamboyant New England Carousel Museum, the Imagine Nation Children’s Museum and Veterans Military Memorial let you celebrate everything from whimsy to war heroes.
Whether you’ve been in Bristol for a day or a lifetime, here’s the thing about living in a place with so much heart, such great passion. You never want to leave. That loyalty resonates through the story of the Barnes Group, a family-owned business that got its start in Bristol and has grown to a worldwide, manufacturing company. When shareholders pressured the Barnes family to move its corporate headquarters, the family refused, opting to stay in the community they love and support. Turns out true heart has deep roots.
They say that the spirit of a champion is never completely happy with the easy win. Here in Bristol we happen to believe that’s true. But we’re not looking for easy, we’re looking for remarkable. And something remarkable is happening here. It is fueled by pride and driven by promise. It is youthful and energetic and optimistic. It is forward thinking and united and hopeful. It is men and women. Fathers and sons. Mothers and daughters. Friends and neighbors. Working together to get things done.
Quite simply, it is all heart.
February 28, 2014
Bristol's marketing push is 'all heart'
After settling on a heart-shaped B as a key part of a new Bristol marketing push, officials recently agreed they better push for the funding necessary to create what they hope will be a successful branding campaign. Click here for the story.
February 9, 2014
Stortz suggests new "Bristol Pride Week"
Note from former Mayor William Stortz re a possible "Bristol Pride Week::
Last year I mentioned to Bill Englert and Tom LaPorte the idea of having a “Bristol Pride Week:
Bill liked the idea, but being quite ill at the time, didn’t feel he could take it on at that time.
I bring it up again, hoping that maybe the Chamber and Team Bristol might pick up on it and even consider doing it in Bill’s honor, acknowledging all he did for Bristol.
This would be a 7-10 day period with a number of Bristol events that would among other things, show off Bristol
I thought June might be a good time with two church festivals and the Car Show usually scheduled around then. We also have the dinner for those High School graduates going the service. . I am sure that there are many other activities around the same time. With a little effort, some organizations might schedule their events during this period. With Muzzy Field having a Birthday, this would be a good time to put the spotlight on it too.
This would help facilitate advertising and promotion, especially outside Bristol, thereby bringing people into Bristol. A map of events and a schedule would help also
Museums might reprice admission, restaurants might have specials etc. etc.
I have attached a copy of a letter I sent a while back, which might be helpful.
B glad to discuss it further if you are interested.
Would be good for Bristol and a wonderful way to honor Bill Englert.
Bill Stortz
P.S.
Copy sent to media, in case something gets done.
Letter to the Editor
In reading various newspapers and magazines, I noticed that many Connecticut towns and cities have their own “Pride Day” .I thought, why doesn’t Bristol do that, and actually go one step better and have a “Bristol Pride Week”. I know that in the fall, we proudly celebrate Mum Festival with many activities that bring our community together and attracts out of town visitors.
However, this time of year offers many other individual community activities over a 10-15 day period, such as the Zorba Festival, St Anthony’s Festival, the Soap Box Derby, the Bristol Brass and Wind Ensemble Concert, the Car Show, the Fiddlers Concert. With some slight adjustments, maybe the Veterans Council could recognize the graduating seniors that are going in the service; the Elks could have their Flag Day if it fit into this 10 day period... An open house tour of Muzzy Field might be arranged. Museums could provide special pricing. The Library has its Book Sale, and maybe some special programs could be arranged at the Libraries. Those organizations that regularly have Sunday Breakfasts could coordinate one each weekend. Adding a few other events, if possible, and publicizing them, would certainly make for a successful “Bristol Pride Week!”
With a little help, there could be an ad in the Press, and some of the major papers in the state, listing the events, and the schedule. If we ever get the portable information Kiosk, it could be brought to the various events, not only for the benefit of visitors from out of town, but also for local people. Brochures of interesting places to visit, Menus, Maps and schedules of future events would be very informative and helpful.
Badges touting Bristol Pride Week could be distributed, even days before the event.
All events would collectively receive more publicity than they would individually; Bristol would receive greater exposure, certainly regionally, even statewide. Businesses would benefit with the added interest, hopefully that week, but also over an extended period of time.
We don’t need a consultant to do something like this; Bristol has many interested and capable people.
Certainly there are many other ideas for events, and I am sure that good minds will come up with them, and also resolve any of the questions and challenges that might arise.
As I see it, something like this would certainly be a benefit to Bristol as we try to market our self, instill and display our pride, and create an even better Bristol.
July 19, 2012
Videos put best of Bristol on display
The eight
videos entered in the city’s marketing contest feature Bristol at its best.
And that’s
exactly what officials hoped to accomplish: to put a pro-Bristol spin into the
mix of videos showing the city on YouTube.
This week,
the city announced three winners – with Andy and Kayla Adams’ “The Spirit of
Bristol” taking top honors while Jordaan DiYulio and Linda Panikowski tied for
second place.
Here are links to all of the videos entered:
1st
Entry by Kayla & Andy Adams on The Spirit of Bristol
2nd
Entry by Jordaan DiYulio (15 year old high schooler) on the
Best Things in Bristol
2nd (tie)
Entry by Linda Panikowski on Bristol, CT
Others:
Entry by Tyler Jankowski on Giamatti Little League Center
Entry by Mike Seery on Ingraham House
Entry by Savvy Savvides on Bristol Eastern High School
Entry by Jacqueline Dagenais (80 years old) on Clocks on the
Streets of Bristol
Entry by Bristol Boys & Girls Club on BBGC
February 15, 2008
Vision 2010 hopes to bolster Bristol's image
Aiming to take advantage of the looming completion of the Route 72 extension and downtown revitalization, business leaders hope a new marketing push can pump up the city’s image.
“The stars are aligned for this community to do a lot,” said former Mayor John Leone, president of the Greater Bristol Chamber of Commerce.
The chamber’s Vision 2010 initiative is looking at ways to seize what its members see as a great opportunity to improve Bristol’s reputation. Leaders said the town’s tired image doesn’t capture its many good qualities.
A group of about 65 business and government officials gathered recently to identify “the very positive things that are happening” in Bristol and put their heads together to see how they could perhaps be tied together to sell the city, according to John Smith, who’s heading up the initiative.
Finding a way to tell Bristol’s story, Smith said, is a key to attracting new businesses and residents who have the potential to help Bristol get even better.
City Comptroller Glenn Klocko, who hailed the effort as “one of the best visionary meetings” he’s seen in years, said everyone agreed that a crucial first step is for people to “stop the negativity” and focus on what Bristol does well.
One idea that appears to have strong support is for the city to hire a marketing director, or a marketing consultant, who would take charge of pulling together the many different strands and present a coherent package about Bristol’s selling points.
“We want to see the city step up,” Leone said.
Smith said the city has a lot going for it, from a solid educational system to “outstanding city services.”
With a thriving Bristol Hospital, ESPN, Lake Compounce, museums and more, Bristol has more going on that even most of its residents realize, Smith said.
At the same time, Bristol remains “very affordable,” he said.
With the Route 72 extension slated for completion in a year, the downtown mall coming down and a new industrial park opening, this is the time to “tell the story” about Bristol so that it can take advantage of the opportunity, Smith said.
After the initial pulse-taking, some themes are already clear.
“Bristol really is a sport-oriented town,” Smith said.
It’s also family-oriented, Klocko added, with more cultural and entertainment options than even most residents realize.
It’s hard to avoid the city’s connection with ESPN, officials said, and perhaps there is a way to tie the sport giant and nearby Lake Compounce amusement park into any marketing campaign.
The general goal for Vision 2010, Smith said, “is to get one focus so we can market what we have here.”
“We need to send a good message,” Leone said. “It really is time and we’re going to miss an opportunity if we don’t do it.”
*******
Copyright 2008. All rights reserved.
Contact Steve Collins at scollins@bristolpress.com
“The stars are aligned for this community to do a lot,” said former Mayor John Leone, president of the Greater Bristol Chamber of Commerce.
The chamber’s Vision 2010 initiative is looking at ways to seize what its members see as a great opportunity to improve Bristol’s reputation. Leaders said the town’s tired image doesn’t capture its many good qualities.
A group of about 65 business and government officials gathered recently to identify “the very positive things that are happening” in Bristol and put their heads together to see how they could perhaps be tied together to sell the city, according to John Smith, who’s heading up the initiative.
Finding a way to tell Bristol’s story, Smith said, is a key to attracting new businesses and residents who have the potential to help Bristol get even better.
City Comptroller Glenn Klocko, who hailed the effort as “one of the best visionary meetings” he’s seen in years, said everyone agreed that a crucial first step is for people to “stop the negativity” and focus on what Bristol does well.
One idea that appears to have strong support is for the city to hire a marketing director, or a marketing consultant, who would take charge of pulling together the many different strands and present a coherent package about Bristol’s selling points.
“We want to see the city step up,” Leone said.
Smith said the city has a lot going for it, from a solid educational system to “outstanding city services.”
With a thriving Bristol Hospital, ESPN, Lake Compounce, museums and more, Bristol has more going on that even most of its residents realize, Smith said.
At the same time, Bristol remains “very affordable,” he said.
With the Route 72 extension slated for completion in a year, the downtown mall coming down and a new industrial park opening, this is the time to “tell the story” about Bristol so that it can take advantage of the opportunity, Smith said.
After the initial pulse-taking, some themes are already clear.
“Bristol really is a sport-oriented town,” Smith said.
It’s also family-oriented, Klocko added, with more cultural and entertainment options than even most residents realize.
It’s hard to avoid the city’s connection with ESPN, officials said, and perhaps there is a way to tie the sport giant and nearby Lake Compounce amusement park into any marketing campaign.
The general goal for Vision 2010, Smith said, “is to get one focus so we can market what we have here.”
“We need to send a good message,” Leone said. “It really is time and we’re going to miss an opportunity if we don’t do it.”
*******
Copyright 2008. All rights reserved.
Contact Steve Collins at scollins@bristolpress.com
February 8, 2008
What Bristol needs is a good slogan
You know, something catchy that could lure people to town without being deceptive.
It can't be "Come to Bristol and You'll Be Rich Within Days!" because that would be a lie.
It should focus on the community's positive attributes, of course, rather than something akin to "See the world's dumpiest mall in Bristol!"
What's needed is a slogan that would bolster spirits and catch the community's virtues in just a few words. It's not easy to do, but I have faith that some of this blog's readers are up to the challenge.
Okay, strictly speaking, that's not true. I'm actually pretty skeptical of seeing a good slogan emerge here, given the drivel that's usually posted as comments, but, hey, you never know.
*******
Copyright 2008. All rights reserved.
Contact Steve Collins at scollins@bristolpress.com
It can't be "Come to Bristol and You'll Be Rich Within Days!" because that would be a lie.
It should focus on the community's positive attributes, of course, rather than something akin to "See the world's dumpiest mall in Bristol!"
What's needed is a slogan that would bolster spirits and catch the community's virtues in just a few words. It's not easy to do, but I have faith that some of this blog's readers are up to the challenge.
Okay, strictly speaking, that's not true. I'm actually pretty skeptical of seeing a good slogan emerge here, given the drivel that's usually posted as comments, but, hey, you never know.
*******
Copyright 2008. All rights reserved.
Contact Steve Collins at scollins@bristolpress.com
Subscribe to:
Posts (Atom)